Video Ad Script
Client: VogueFit, (Pole and Aerial Fitness Studio)
Audience: Current members of the studio and people looking to change up their workout.
Challenge: To create a social media video to promote a weekly drop in fitness class
Tone: Energetic, catchy and inviting
Strategy: As an aerial fitness instructor, I know that word of mouth can increase credibility and build trust. I felt it was important to have the student testimonials in the video to allow potential “comers” a chance to hear from someone other than the instructor or the staff/studio on how beneficial the class is. The video clips allow people to see the actual exercises and the different variations to show all levels are welcome. The minimal word phrases keep it clean and impactful.
Radio Ad Script
Client: Cherry Tree Productions (Professional Event Entertainment Company)
Audience: Brides and Grooms
Challenge: To create a radio ad that has people remembering the company’s name so they come looking for their booth at the wedding show. Additionally to have enough content to fill 30 seconds without it sounding too rushed or having too much dead air.
Tone: Upbeat and Sentimental
Strategy: I evaluated the previous year’s radio ads and adapted them to add key phrases that would be memorable and meaningful for brides and grooms such as:
You will always remember your special day, let’s make it a night everyone else remembers to
Using a line from the banner ad so when they saw it at the show it made the connection from the radio ad to the physical company:
Your dream wedding begins with you…I’m here to help bring your vision to life